Coffea's Facebook Page
During my search for outside resources I found that Coffea's
Facebook page is something that I will be using as a secondary source for
my ethnography. This page is what does the advertising. On their page I found
things such as customer comments, how they advertise, and feedback from their
customers. From the Facebook page, I learned that Coffea does aim their
advertisement as students, because they always reference school, and when its
midterm or finals week they reference that. People also post on the Coffea
Facebook with feedback, comments, so this is important because it gives me an
idea of what my peers think about this coffee shop. The Facebook page also
tells me what other methods they use to attract their students, such as bringing
in singers to have shows in the coffee shop, or even by giving away free coffee
samples.
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