Thursday, September 19, 2013

Blog Post #3

Coffea's Facebook Page


During my search for outside resources I found that Coffea's Facebook page is something that I will be using as a secondary source for my ethnography. This page is what does the advertising. On their page I found things such as customer comments, how they advertise, and feedback from their customers. From the Facebook page, I learned that Coffea does aim their advertisement as students, because they always reference school, and when its midterm or finals week they reference that. People also post on the Coffea Facebook with feedback, comments, so this is important because it gives me an idea of what my peers think about this coffee shop. The Facebook page also tells me what other methods they use to attract their students, such as bringing in singers to have shows in the coffee shop, or even by giving away free coffee samples.

Sunday, September 15, 2013

Descriptive Web Text
Coffea
As soon as I walked through the doors of Coffea, a small coffee shop on campus, I could already tell that it was not like any other ordinary coffee shop. Coffee shops always try to be “original” and “different” compared to others, but this is the most unique café I had ever been to. Mugs weren’t being sold at the front, along with the daily special coffee. The lights weren’t dimmed to make coffee drinkers and bookworms relaxed to the point where they fell asleep. This coffee shop gave its customers more of an outdoor feel; everything in it gave it a tropical theme, and looked very inviting.
At the entrance, there is a large tree trunk that is hard to miss. From the ceiling hung lanterns along with bamboo-like decorations. The walls aren’t ordinary walls; they are covered with tree bark designed wallpaper and are aligned with sticks from a tree as the border. There are plants of different sizes scattered around the coffee shop. Some figures that look like trees reach my height, and some are just small potted plants. On one side are fish decorations covering a wall, and on the other side, there is a big beautiful fish tank. Close to the fish tank, a beautiful beach painting is hung up, giving the wall a homey touch. In the back of the coffee shop, the most eye-catching thing is the gorgeous, glass waterfall. There is lots of natural light coming into the shop, as well as light coming from lamps that are hanging from the ceiling. In the back, there is a wooden cover that looks like it is made out of real wood. There is a fireplace that had comfy couches surrounding it, some that have trees printed on them and others that have the same print on the pillows.
All of these things make it seem like more than just a coffee shop; the décor makes it seem like customers that come in are supposed to experience a trip to an island. Even though Coffea has a unique outdoor twist to it, it still has that cozy coffee shop feeling that people seek. The smell of coffee fills the air, while the sound of coffee grinders buzzes in everyone’s ears. There are couches, a variety of different tables for people to choose from, and a calm studious feeling in the shop for students.
Since this coffee shop is on campus, most of the customers are students that usually want to come in and study. The island environment that the Coffea shop offers is found attractive by many students that are looking for a pretty, quiet place to study that wont bore them to sleep. Unlike libraries, where most people fall asleep while writing papers or reading books, Coffea’s environment allows one to be entertained while being studious, in a beautiful, relaxing way. In the coffee shop, I saw a good amount of people laying on the couches reading, students studying, and some people just catching up over cups of coffee. Not only that, but the employees were very nice and made me feel “at home”.

By creating this environment, Coffea is trying to attract more people to come in and try their products. At coffee shops, many people try to give out samples, or advertise. With Coffea being a small coffee shop, its uniqueness is what brings people in to try their products. People go to Starbucks on campus because it is where the majority goes, and because it is easier to get to than Coffea. In order for Coffea to make up for not being as well-known to the public, and being a small business, the unique environment is what keeps the students coming back, even if it is less convenient.








Saturday, September 7, 2013

Blog Post #2


1) A Food Truck
The Food Truck on campus is a place i have never been too. It seems like an interesting new experience that I would enjoy, and could possibly an easy and fast way to start having lunch on campus!

2) The Study
I hear that the study has lots of resources and plenty of great tutors in a variety of subjects. Exploring the Study will open up my vision to the opportunities that UK provides for its students, and can be somewhere that I can use as a student. 

Wednesday, September 4, 2013


Blog Post #1

“If people are reading about lives that are much better than theirs, two things can happen,” Burke tells me. “They can feel worse about themselves, or they can feel motivated.” Marche, "Is Facebook Making Us Lonely?"

As a Facebook user, I support this quote through observation of my own thinking, which led me to compare myself to others on social media. I believe that the reason people become miserable when comparing themselves to others is because Facebook makes everyone’s lives look perfect. The thing about social media is the majority of people only post about good things in their lives. For example, when a person that is having marriage issues goes on and sees a couple looking happy together in a picture, they would rather feel envy. The Facebook user doesn’t know the troubles that couple goes through too. Feeling this way results in dissatisfaction, inevitably making a person miserable.

“Starbucks shows its ‘appreciation for the years of pleasure their coffee has shown’ not by seeking to pay workers on coffee plantations a subsistent wage but rather by donating to an aid organization.” Mathieu, "Economic Citizenship and the Rhetoric of Gourmet Coffee"

 


It is hypocritical for Starbucks to be donating to a cause, when they need to fix the economic problems with coffee plantations. The truth is that they honestly don’t care about the economic mistreatment that happens at coffee plantations. Since they want to be an “ethical global- friendly coffee purveyor” they give a donation to aid a cause so that they look “ethical.” If they honestly cared they would fix the amount of money people are getting paid. There should be a larger awareness of issues like this. It is only fair for Starbucks to fix the economic issue, and then to continue to aid other organizations as well.